Preliminary Task

Front Cover.



Contents Page.

Mojo Contents Page

There’s is only one image used; this is the main focus of the page as it covers the whole page. the text covers the image, and the trees that are in the background are blurred so that the main focus is Corinne Bailey Rae, who is an up and coming artist this matches the style of the magazine because they focus on up and coming/new music or artist. The image has been made the background. A house style is being developed as you can see the central image is black and white then the text is white, black or red. The black and white image is supposed to support the front covers image white is meant to resemble the 70's. The information is organised in two columns diving the page in half, this make the magazine look very formal and easily understood. The writing then curves around the central image, this is so that the central image is visible. There is a section that is surrounded by two lines, this has been separated from the other text making it stand out as it is telling us what page the article from the front cover is going to be on. There isn’t any promotional feature on this contents page. The magazines title block is at the top of the page, this shows that it is very dominate as it takes up a lot of the room. There is also another logo at the bottom of the page but it is only small next to the page numbers.

Mojo Front Cover Analysis

The type of magazine is a monthly music magazine that is aimed for predominately male audience ranging from the age of 25-50 .

There is a free CD that is on the front cover of this magazine. There will also be 10 of 2010’s new music preview, this shown by the puff words.The central image has a direct mode of address, he is looking directly at the audience, and to me it looks like an ID picture for example a passport image.

The relationship that will be built up from this image would friendly however he isn’t smiling but because his eyes are looking directly at you, it catches your eye. The image is in black and white this is so that the other colours stand out more, also to represent the past as he is from a band from the 70's, relating to the past. Also it looks as if the image had been edited because it looks as if it has been pixelated.
Led Zeppelin is on the front cover of this magazine, as he is currently releasing some new footage, which makes him currently new gossip as such. There isn’t a slogan.The central image is black and white, so that the CD can stand out. The black and white image makes the magazine look very old fashioned. Also the white font stands out.The main thing that is used to attract the audience is the free CD, also because the image has a direct mode of address the audience will feel as if they are being welcomed by the image.

NME Contents Page

The contents page has two images; one image is enlarged and is the main focal point of this page. Unlike other contents pages, this already has an article on it. The second image is a small copy of the previous cover, promotion the offer of a subscription, at a discounted price. A small strip on the left hand side is dedicated to the articles that will be in the magazine. Much like the title page, the colour scheme is black, white and red. This is a house style that has been developed. All the information given is aligned into sections making it very presentable for the audience. There are three different sections, one section is dedicated to the page titles and page numbers, the second section is dedicated to the central image and text about it and finally the third section is the section that has been dedicated for the advertisement of the subscription. The magazine logo is in the top right hand corner, this is not very dominated as it is only small, but it is being used so that it can brand the product

NME Front Cover Analysis

From the front cover we can see that the box office draw is going to be able My Chemical Romance as he is the central image, the image is placed over the text showing his importance. The anchorage text indicates that the articles will be about their “comeback album”. One of the anchorage text state “vampire weekend” which is a band and doesnt relate much to the central image or colour scheme, but it can show why the colour scheme is red, white and black. These colours make a bold statement making the, the white and red font is visible with the black background. The colour scheme looks very professional and can be easily spotted and stands out, the vibrant red stands out.
The target audience for NME magazine is teenagers from the ages of 16-19, who is interested in rock or indie music genre. The magazine included music that is popular at the moment.
The central image, also reflects the on the puff words “Vampire weekend” he is wearing black attire and white shirt, making him look formal but the long trench coat could imply that that trench coat is a cape and he really is a vampire. The lighting is very bright around his face, producing a shadow to one side of his face obstructing one side of him again implying that he could be a vampire, also showing that there is an hidden part of him that is going to be released his album. The lighting also makes his face seem pale, like the vampires. the image doesn’t have a direct mode of address, this adds to the edginess of the image, the male artist isn’t looking directly at the camera his eye is covered by the shadows and his body is at an angle. This gives the reader the impression that the photo shoot could have been an action shot, meaning that while he was posing for the image he could have been moving. It could also show that not all is being revealed at this moment and time. This image is really strange as his feet seem to be framed in the centre but his head is more framed on the right and side, it could even be mistaken that he is jumping out the image at you because his back seems very long.
My Chemical romance is on the front cover because they are a rock band and they are going to be releasing a comeback album. They are used because they match the criteria for the target audiences and it helps them promote their album. The anchorage text “My Chemical Romance, with their punk comeback album” states that they are making a new album and it will be part of the punk genre. This would imply that the artist is making a change to the kind of genre that they usually use.

The overall message that the artist represents is that edgy. He looks very fashionable in this image looking very swave.

At the top of the magazine there is a buzz word, the word NEW seems as if the audience will be the first to get their eyes on this, it makes them feel as if it is exclusive. Also at the bottom of the magazine there is a buzz word, the word plus makes it seem as if they are give the audience just that little bit extra.

The title block is the abbreviated version of the full title and stands out as it is block capitals, the font with white and black outlines. The edges of the font type are edgy sharp, this added to the whole edgy vampire theme.

There isn’t a slogan but under the title block it includes the full name of the magazine New Music Express, although this isn’t the slogan, it is placed in the space where slogans are usually found.

The colour scheme is black, white and red. This helps to add to an edgy atmosphere, also because this is a classic colour scheme that can be easily identified.
A lot of the font is bold, so that it can stand out and the audience are able to read it. The font type is a basic type, so that the it is illegible.

Dont' Judge a Book By It's Cover(Unless It's a Magazine...)

The editor’s main concern is what goes on the front cover of the magazine and if that front cover is good enough to sell the magazine. Also, to make sure that everyone is included in the front cover of the magazine to attract all the different audience criteria. The front cover is so important because it is the first thing that everyone sees to make up their mind whether they want to purchase or not. If the front cover isn’t attractive then no one would buy it and the company will make a lost.
Editors of “Kerrang!” make the cover appeal to the whole of the readership by including all of the different key issues in the magazine on the front cover. Main selling points that “Kerrang!” use are freebies like stickers and posters. Occasionally they use promotional CD’s but this takes a lot of time picking only good songs and a lot of money to produce. Other techniques are used such as calendars, posters and more than one front cover is created so that people can purchase both covers and use them as collector’s items.
Cover mounted CD’s can either boost sales or drop sales. If “Kerrang!” uses a CD mounted cover sales will boost as the audiences are attracted by freebies, where as mix-mag uses CD mounted magazine each time meaning if for some reason the CD was taken off then customers will not buy and the sales will fall. Although CD mounted front covers can help sales there is also another disadvantage takes a lot of time picking only good songs and a lot of money to produce also that the audience will expect to continue seeing the CD.
The two most important areas on a magazine front cover are the logo and sweet spot. The logo is used to create a brand identity and is kept the same each time so that it can be easily recognised. On the front cover of a magazine the editor tries to be reinsuring and different.

Publisher Research

Bauer
Official website: http://www.bauer.co.uk/ or http://www.bauermedia.co.uk/
- 282 magazines in 15 countries
- Annual turnover of 1.79 billion Euro
- Founded in Hamburg 1875 by Johann Bauer
- Bella magazine in 1987 impact on the women's market
- Magazines, radio, TV, online and digital businesses
- 1994, For Him Magazine(FHM) produced
- Closer was launched in 2002, Britain’s first weekly glossy
- Main stream from weekly glossy’s to music magazines.
IPC Media
Official website: http://www.ipcmedia.com/
- 80 magazines
- Owned by Time Inc
- Formed in 1968
- Main stream from gardening to men’s magazines
BBC Magazines
Official website: http://www.bbcmagazines.com/
- Range of teens to men’s and women’s magazines



Development Hell
Official website: http://www.developmenthell.co.uk/
- Independent media company based in Islington, London
- Publish two monthly magazines
- 2009 we acquired DontStayIn.com, the world's biggest clubbing social network